Every prompt in the campaign, in the order of the file. Each one comes in two versions: the TERRES one, and the fill-in template to complete with your own product. The Copy button puts the prompt on your clipboard.
Design a single BRAND IDENTITY BOARD for the fictional brand TERRES, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective. USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it. LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette: · top left, the wordmark TERRES very large, set in a confident modern serif for the wordmark and a small letter-spaced sans for captions · under it, the descriptor TORRÉFACTION ARTISANALE in small letter-spaced caps · the four photographs as a clean asymmetric grid, one large and three smaller · a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: ESPRESSO #2B1B12, KRAFT #C9A77C, CREAM #F0E7D8, COPPER #A9663B, ASH #6E635A · a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled · small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY MOOD — artisanal, warm, single-origin. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Design a single BRAND IDENTITY BOARD for the fictional brand [BRAND NAME], presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective. USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it. LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette: · top left, the wordmark [BRAND NAME] very large, set in [TYPEFACE FOR THE WORDMARK] for the wordmark and [TYPEFACE FOR THE CAPTIONS] for captions · under it, the descriptor [PRODUCT DESCRIPTOR] in small letter-spaced caps · the four photographs as a clean asymmetric grid, one large and three smaller · a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: [COLOUR 1 #HEX], [COLOUR 2 #HEX], [COLOUR 3 #HEX], [COLOUR 4 #HEX], [COLOUR 5 #HEX] · a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled · small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY MOOD — [THREE ADJECTIVES THAT DEFINE THE BRAND]. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Ultra high-end commercial packshot of a 250g stand-up coffee bag, upright and centred, on a seamless deep espresso-brown backdrop with a soft graduated falloff. The bag is uncoated natural kraft paper with a matte finish, a folded tin-tie top and a small brass degassing valve. Across the front, a rectangular off-white label reads TERRÈS in a confident modern serif with ORIGINE ÉTHIOPIE letter-spaced small beneath, then a fine rule and the words TORRÉFACTION ARTISANALE. Loose coffee beans are scattered at the base. Studio lighting: one large softbox from the upper left revealing the kraft fibre texture, a warm rim light on the right edge, a soft shadow to the lower right. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Ultra high-end commercial packshot of a [PRODUCT TYPE AND FORMAT], upright and centred, on a seamless [BACKGROUND COLOUR] backdrop with a soft graduated falloff. The [PACKAGING] is [MATERIAL 1 + ITS FINISH], [THE CLOSURE] and [THE FUNCTIONAL DETAIL]. Across the front, a [SHAPE + COLOUR] label reads [BRAND NAME] in [TYPEFACE STYLE] with [SECOND LINE] letter-spaced small beneath, then a fine rule and the words [THIRD LINE]. [WHAT IS SCATTERED AT THE BASE]. Studio lighting: one large softbox from the [DIRECTION] revealing the [MAIN MATERIAL] texture, a warm rim light on the [EDGE THAT MUST READ], a soft shadow to the lower right. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — a small artisan roastery: the bag standing on a steel bench beside a drum roaster, beans cooling in the tray behind, warm tungsten light and haze. Documentary, warm, 50mm. Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — a [THE WORKSHOP WHERE THE PRODUCT IS MADE]: the [PRODUCT] standing on a [SURFACE MATERIAL] bench beside [THE MACHINE THAT MAKES IT], [WHAT IS HAPPENING BEHIND] behind, [THE LIGHT AND THE ATMOSPHERE]. Documentary, warm, 50mm. Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — an extreme macro of roasted beans spilling from the open bag, the oil sheen on each bean, the kraft fibre out of focus behind. 100mm macro, backlit. Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — an extreme macro of [WHAT IS INSIDE THE PACK] spilling from the open [PRODUCT], [THE SURFACE DETAIL THAT PROVES QUALITY] on each one, the [PACKAGING MATERIAL] out of focus behind. 100mm macro, backlit. Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — the bag on a zinc counter beside a filled espresso cup and a portafilter, morning light through a window. Warm, lived-in, caf documentary. Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — the [PRODUCT] on a [COUNTER MATERIAL] counter beside [THE FINISHED RESULT] and [THE TOOL THAT MADE IT], morning light through a window. Warm, lived-in, documentary. Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — a close crop of weathered hands folding the tin-tie top of the bag, apron and steel bench behind. Soft side light, craft, tactile. Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — a close crop of weathered hands [THE SINGLE MAKING GESTURE ON THE PRODUCT], [THE WORKWEAR AND THE BENCH] behind. Soft side light, craft, tactile. Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — rows of the bags on a raw timber shelf in a specialty shop, one pulled forward and in focus, price cards handwritten. Retail documentary, warm. Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — rows of the [PRODUCT] on a [SHELF MATERIAL] shelf in a [TYPE OF SHOP], one pulled forward and in focus, [THE RETAIL DETAIL THAT MAKES IT REAL]. Retail documentary, warm. Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — an extreme macro of ground coffee falling into a portafilter basket, a fine cloud of dust suspended, the bag out of focus behind. High-speed flash, dark. Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — an extreme macro of [THE PRODUCT'S CONTENT IN MID-TRANSFORMATION] falling into [THE TOOL THAT RECEIVES IT], [THE FINE MATTER SUSPENDED IN THE AIR], the [PRODUCT] out of focus behind. High-speed flash, dark. Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — the bag at the edge of a breakfast table with a French press, two cups, a linen napkin and a torn brioche, soft morning window light. Appetising, natural. Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — the [PRODUCT] at the edge of a [MEAL OR MOMENT] table with [OBJECT 1], [OBJECT 2], [OBJECT 3] and [SOMETHING HALF-EATEN OR HALF-USED], soft morning window light. Appetising, natural. Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — a strict overhead flat lay on deep espresso brown: the bag lying flat dead centre, surrounded by a radiating arrangement of beans by roast shade, a brass scoop and a folded filter. Hard shadow, graphic. Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene. SCENE — a strict overhead flat lay on [BACKGROUND COLOUR]: the [PRODUCT] lying flat dead centre, surrounded by [AN ARRANGEMENT THAT CLASSIFIES SOMETHING], [OBJECT 2] and [OBJECT 3]. Hard shadow, graphic. Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail.
SCENE CONTEXT A 10-second vertical kinetic product spot for TERRES, a single-origin coffee. No people, no location. A single espresso and kraft colour world, the bag standing with the camera orbiting it in every shot, roughly one second per shot, the backdrop changing on every cut inside the espresso and kraft palette. ACTIVE REFERENCES @image1 - the TERRES bag. A 250g stand-up coffee bag in uncoated natural kraft paper with a matte finish, a folded tin-tie top, a small brass degassing valve, and an off-white label reading TERRES in a modern serif with ORIGINE ETHIOPIE beneath and TORREFACTION ARTISANALE below a fine rule. 100% matches the reference. LOCATION MAP Seamless studio colour fields only, no horizon line, a soft graded floor the bag stands on from the first shot. Each shot uses one backdrop from the espresso and kraft palette: smooth espresso gradient, warm kraft bokeh, crossing copper light bars, drifting coffee dust, or a deep brown field. FIRST FRAME / BLOCKING Frame opens in extreme macro on the kraft paper fibre grain filling frame, a warm kraft glow behind it. FORMAT MODE Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own. OPTICS Physical cine lens, 180 degree shutter motion blur, macro-capable rendering. CAMERA 0.0-0.8s - 12 degree FOV. Accelerating macro creep across the uncoated kraft fibres. 0.8s HARD CUT 0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the bag on a deep espresso gradient at 20 km/h. 1.6s SMASH CUT 1.6-2.4s - 12 degree FOV. High-speed macro, roasted beans bursting outward past the lens, oil sheen on each one. 2.4s HARD CUT 2.4-3.2s - 29 degree FOV. Push-in as a spiral of ground coffee coils around the bag on kraft bokeh. 3.2s WHIP CUT 3.2-4.0s - 18 degree FOV. Fast arc past the bag between crossing copper light bars. 4.0s WHIP CUT 4.0-4.8s - 12 degree FOV. Whip into extreme macro on the brass degassing valve, a highlight sliding across it. 4.8s SMASH CUT 4.8-5.4s - 107 degree FOV. Whip pan through drifting coffee dust, the bag flashing past. 5.4s HARD CUT 5.4-6.2s - 12 degree FOV. Locked macro, the off-white TERRES label, the serif wordmark razor sharp. 6.2s SMASH CUT 6.2-7.0s - 18 degree FOV. Fast tilt across the bag, the TERRES label filling frame. 7.0s MATCH CUT 7.0-7.8s - 29 degree FOV. The copper of the valve matches into a copper light bar, camera arcing at 30 km/h across a deep brown void. 7.8s HARD CUT 7.8-10.0s - 47 degree FOV. The bag settles into its final position on a polished copper reflective floor, camera pushing in steadily. ACTION Kraft fibres fill frame. The camera orbits the bag. Beans burst outward. Ground coffee spirals around it. The brass valve catches light. The label fills frame. The bag settles on polished copper. PHYSICS The bag is 250 grams standing on its gusseted base, the kraft creasing where it folds. Beans have real mass and bounce. Ground coffee disperses as fine dust. LIGHTING Hard specular key from camera-left at 4400K raking across the bag, a tight rim light on the right edge, copper practicals in the background. White balance fixed at 4400K. Atmospheric haze at 25%. COLOR GRADE 60:30:10 - deep espresso dominant, kraft secondary, copper accent. AUDIO Non-diegetic kinetic design: sharp whooshes on each cut, beans tumbling, paper crinkling, a grinder burst, a low sub hit on the final landing. STYLE Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing. OUTPUT SETTINGS 9:16 vertical, total duration 10 seconds. POSITIVE LOCKS The bag design stays identical to @image1 in every shot: natural kraft paper, folded tin-tie top, brass valve, and the off-white TERRES label with ORIGINE ETHIOPIE and TORREFACTION ARTISANALE legible. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT A 10-second vertical kinetic product spot for [BRAND NAME], [WHAT THE PRODUCT IS]. No people, no location. A single [COLOUR 1] and [COLOUR 2] colour world, the [PRODUCT] standing with the camera orbiting it in every shot, roughly one second per shot, the backdrop changing on every cut inside the [PALETTE NAME] palette. ACTIVE REFERENCES @image1 - the [BRAND NAME] [PRODUCT]. [FULL PRODUCT DESCRIPTION — format, material, closure, functional details, and every word printed on the label in order]. 100% matches the reference. LOCATION MAP Seamless studio colour fields only, no horizon line, a soft graded floor the [PRODUCT] stands on from the first shot. Each shot uses one backdrop from the [PALETTE NAME] palette: [BACKDROP 1], [BACKDROP 2], [BACKDROP 3], [BACKDROP 4], or [BACKDROP 5]. FIRST FRAME / BLOCKING Frame opens in extreme macro on [THE MATERIAL GRAIN OF THE PACKAGING] filling frame, [WHAT GLOWS BEHIND IT]. FORMAT MODE Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own. OPTICS Physical cine lens, 180 degree shutter motion blur, macro-capable rendering. CAMERA 0.0-0.8s - 12 degree FOV. Accelerating macro creep across [THE MAIN SURFACE]. 0.8s HARD CUT 0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the [PRODUCT] on [BACKDROP 1] at 20 km/h. 1.6s SMASH CUT 1.6-2.4s - 12 degree FOV. High-speed macro, [WHAT IS INSIDE THE PACK] bursting outward past the lens, [ITS SURFACE DETAIL] on each one. 2.4s HARD CUT 2.4-3.2s - 29 degree FOV. Push-in as [A SPIRAL OR RIBBON OF THE PRODUCT'S CONTENT] coils around the [PRODUCT] on [BACKDROP 2]. 3.2s WHIP CUT 3.2-4.0s - 18 degree FOV. Fast arc past the [PRODUCT] between crossing [ACCENT COLOUR] light bars. 4.0s WHIP CUT 4.0-4.8s - 12 degree FOV. Whip into extreme macro on [THE FUNCTIONAL DETAIL], a highlight sliding across it. 4.8s SMASH CUT 4.8-5.4s - 107 degree FOV. Whip pan through [DRIFTING ATMOSPHERE], the [PRODUCT] flashing past. 5.4s HARD CUT 5.4-6.2s - 12 degree FOV. Locked macro, the [LABEL], the wordmark razor sharp. 6.2s SMASH CUT 6.2-7.0s - 18 degree FOV. Fast tilt across the [PRODUCT], the [LABEL] filling frame. 7.0s MATCH CUT 7.0-7.8s - 29 degree FOV. The [ACCENT COLOUR] of [WHERE IT SITS ON THE PRODUCT] matches into a [ACCENT COLOUR] light bar, camera arcing at 30 km/h across a [DARK VOID COLOUR] void. 7.8s HARD CUT 7.8-10.0s - 47 degree FOV. The [PRODUCT] settles into its final position on a [REFLECTIVE FLOOR MATERIAL] reflective floor, camera pushing in steadily. ACTION [THE ELEVEN BEATS RESTATED IN ONE SHORT SENTENCE EACH, IN THE SAME ORDER]. PHYSICS The [PRODUCT] is [ITS REAL WEIGHT] standing on [WHAT IT STANDS ON], the [PACKAGING MATERIAL] creasing where it folds. [HOW ITS CONTENT BEHAVES WHEN IT MOVES]. [HOW THE FINEST PART OF IT DISPERSES]. LIGHTING Hard specular key from camera-left at [COLOUR TEMPERATURE] raking across the [PRODUCT], a tight rim light on the right edge, [ACCENT COLOUR] practicals in the background. White balance fixed at [COLOUR TEMPERATURE]. Atmospheric haze at [PERCENTAGE]. COLOR GRADE 60:30:10 - [DOMINANT COLOUR] dominant, [SECONDARY COLOUR] secondary, [ACCENT COLOUR] accent. AUDIO Non-diegetic kinetic design: sharp whooshes on each cut, [THE PHYSICAL SOUNDS THE PRODUCT ITSELF MAKES], a low sub hit on the final landing. STYLE Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing. OUTPUT SETTINGS 9:16 vertical, total duration 10 seconds. POSITIVE LOCKS The [PRODUCT] design stays identical to @image1 in every shot: [THE FEATURES THAT MUST NEVER CHANGE, AND EVERY LINE OF TEXT ON THE LABEL, LEGIBLE]. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT A 10-second vertical commercial spot for TERRES, a single-origin coffee. Early morning in a small neighbourhood roastery as it opens. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each. ACTIVE REFERENCES @image1 - the TERRES bag. A 250g stand-up coffee bag in uncoated natural kraft paper with a matte finish, a folded tin-tie top, a small brass degassing valve, and a rectangular off-white label reading TERRES in a modern serif with ORIGINE ETHIOPIE beneath and TORREFACTION ARTISANALE below a fine rule. 100% matches the reference. LOCATION MAP A small roastery: a drum roaster, a steel bench, a zinc counter, sacks of green beans, one tall window. The set contains only what is listed here. FIRST FRAME / BLOCKING Frame opens on the drum roaster turning as steam rises in the cold morning air. FORMAT MODE Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own. OPTICS Physical cine lens, 180 degree shutter motion blur, clean spherical rendering. CAMERA 0.0-2.5s ESTABLISHING - 63 degree FOV. Slow crane descent through the roastery at 2 km/h, steam rising, the roaster turning. 2.5s HARD CUT 2.5-5.0s PRODUCT IN USE - 47 degree FOV. Slow dolly-in as a man in his forties in a canvas apron folds the tin-tie top of the bag and sets it on the counter. 5.0s HARD CUT 5.0-7.5s LIFESTYLE - 29 degree FOV. Lateral dolly along the counter as he pulls an espresso, the bag standing beside the machine in the foreground. 7.5s HARD CUT 7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back as he slides the cup across to a customer, the bag on the counter with its label legible. ACTION The roaster turns and steam rises. A roaster folds the bag shut and sets it down. He pulls an espresso beside it. He slides the cup across the counter. PERFORMANCE He moves with practised economy, checking things by habit, not looking at the lens. Nobody performs for the lens. PHYSICS The bag is 250 grams, standing on its gusseted base with a soft contact shadow, the kraft creasing where folded. Steam rises and disperses. Espresso pours with real crema. LIGHTING Cold morning light from one tall window at 5400K, warm tungsten from the work lamps, steam catching both. Atmospheric haze at 20%. COLOR GRADE 60:30:10 - warm kraft dominant, espresso brown secondary, copper accent. AUDIO Diegetic only: the drum roaster turning, beans tumbling, a grinder, an espresso machine, quiet morning street. No dialogue, no subtitles. STYLE Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing. OUTPUT SETTINGS 9:16 vertical, total duration 10 seconds. POSITIVE LOCKS The bag design stays identical to @image1 in every shot: natural kraft paper, folded tin-tie top, brass valve, and the off-white TERRES label with ORIGINE ETHIOPIE and TORREFACTION ARTISANALE legible. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the bag is never shown isolated on a studio backdrop and never appears without a person in the scene.
SCENE CONTEXT A 10-second vertical commercial spot for [BRAND NAME], [WHAT THE PRODUCT IS]. [TIME OF DAY] in [THE PLACE] as [WHAT IS HAPPENING THERE]. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each. ACTIVE REFERENCES @image1 - the [BRAND NAME] [PRODUCT]. [FULL PRODUCT DESCRIPTION, INCLUDING EVERY LINE OF TEXT ON THE LABEL]. 100% matches the reference. LOCATION MAP [THE SET, DESCRIBED ONCE: the machines, the surfaces, the raw material in the room, the light sources]. The set contains only what is listed here. FIRST FRAME / BLOCKING Frame opens on [THE MACHINE OR GESTURE THAT DEFINES THE PLACE]. FORMAT MODE Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own. OPTICS Physical cine lens, 180 degree shutter motion blur, clean spherical rendering. CAMERA 0.0-2.5s ESTABLISHING - 63 degree FOV. [THE SLOW OPENING MOVE, ITS SPEED, WHAT IT REVEALS]. 2.5s HARD CUT 2.5-5.0s PRODUCT IN USE - 47 degree FOV. [THE MOVE] as [THE PERSON] [THE SINGLE GESTURE THEY MAKE WITH THE PRODUCT]. 5.0s HARD CUT 5.0-7.5s LIFESTYLE - 29 degree FOV. [THE MOVE] as [THE WIDER MOMENT], the [PRODUCT] [WHERE IT SITS IN THE FRAME]. 7.5s HARD CUT 7.5-10.0s HERO - 63 degree FOV. [THE FINAL MOVE THAT LEAVES THE PRODUCT IN FRAME WITH ITS LABEL LEGIBLE]. ACTION [WHAT ACTUALLY HAPPENS, ONE SHORT SENTENCE PER BEAT]. PERFORMANCE [HOW THE PERSON MOVES AND WHY]. Nobody performs for the lens. PHYSICS The [PRODUCT] is [ITS REAL WEIGHT], standing on [WHAT IT STANDS ON] with a soft contact shadow, the [PACKAGING MATERIAL] creasing where folded. [WHAT RISES, POURS OR DISPERSES IN THE SCENE]. LIGHTING [THE NATURAL LIGHT] at [COLOUR TEMPERATURE], [THE ARTIFICIAL LIGHT], [WHAT CATCHES BOTH]. Atmospheric haze at [PERCENTAGE]. COLOR GRADE 60:30:10 - [DOMINANT COLOUR] dominant, [SECONDARY COLOUR] secondary, [ACCENT COLOUR] accent. AUDIO Diegetic only: [THE FOUR SOUNDS THE PLACE ITSELF MAKES]. No dialogue, no subtitles. STYLE Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing. OUTPUT SETTINGS 9:16 vertical, total duration 10 seconds. POSITIVE LOCKS The [PRODUCT] design stays identical to @image1 in every shot: [THE FEATURES AND EVERY LINE OF TEXT THAT MUST STAY LEGIBLE]. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the [PRODUCT] is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference. THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone propped on a tripod so BOTH of their hands stay free — there is never a phone in their hands. A man in his forties with a shaved head and a greying beard, wearing a canvas apron over a tee. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing. SETTING — his kitchen in the morning, a grinder and a kettle on the counter behind. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them. FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre. IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light. SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing. THE PRODUCT — the bag stands on the counter in front of them and they scoop beans from it with both hands. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale. The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Use the attached image as the exact product reference. THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone propped on a tripod so BOTH of their hands stay free — there is never a phone in their hands. [THE PERSON: age, hair, plain unbranded clothing]. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing. SETTING — [A REAL ROOM WHERE THIS PRODUCT ACTUALLY LIVES], [THE TWO ORDINARY OBJECTS VISIBLE BEHIND THEM]. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them. FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre. IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light. SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing. THE PRODUCT — [WHERE IT STANDS AND THE ONE TWO-HANDED GESTURE THEY MAKE WITH IT]. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale. The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays propped on a tripod the whole time, so BOTH of their hands stay free — there is never a phone in their hands. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes. They speak ONLY these two lines, each said ONCE and never repeated: Line 1, at the very start: "I was buying supermarket coffee for fifteen years." Line 2, at the very end: "Now I can't go back. That's the honest truth." Between the two lines they say NOTHING at all — silent, only acting. Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise. Beat 2 — SILENT: they lift the kraft bag with both hands and turn it so the TERRES label faces the lens and stays readable, then set it back down. Eye contact kept, lips pressed together, no words. Beat 3 — SILENT: they scoop a handful of beans from the open bag and let them fall back in. Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile. Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin. The product stays exactly as in the frame in every beat: the natural kraft paper, the tin-tie top, the brass valve and the off-white TERRES label, sharp and unchanged, never distorted, never resized and never losing its text. Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Continue this phone video from the exact frame shown. The phone stays propped on a tripod the whole time, so BOTH of their hands stay free — there is never a phone in their hands. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes. They speak ONLY these two lines, each said ONCE and never repeated: Line 1, at the very start: "[WHAT THEY USED TO DO INSTEAD — the objection the viewer already has]" Line 2, at the very end: "[WHAT CHANGED, SAID PLAINLY — never a slogan]" Between the two lines they say NOTHING at all — silent, only acting. Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise. Beat 2 — SILENT: they lift the [PRODUCT] with both hands and turn it so the [LABEL] faces the lens and stays readable, then set it back down. Eye contact kept, lips pressed together, no words. Beat 3 — SILENT: [THE ONE REAL GESTURE OF USE, DONE ONCE]. Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile. Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin. The product stays exactly as in the frame in every beat: [THE FOUR FEATURES AND THE LABEL THAT MUST NEVER CHANGE], sharp and unchanged, never distorted, never resized and never losing its text. Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.